Total sales down 10 percent with total software down 12 percent.Looking
first at just the monthly figures for June 2011, the FIFA 18 Coins market was down across
every segment compared to the previous year. Even the accessory segment, which
was a bright spot from January to April, slowed for the second month in a row.
We are further alarmed that accessories were down by 11 percent, erasing a good
chunk of the gains made during the first quarter of the year. Hardware revenue
fell by over $
million in June, a decline of 9 percent, while software saw a decline of $60
million or 12 percent. Total hardware units also fell, from nearly 1.9 million
to just over 1.7 million, but the decreasing of importance of the less expensive
platforms (Sony's PlayStation 2 and PlayStation Portable, specifically, but also
Nintendo's Wii) means that the average price of a system sold in June 2011 is
actually higher than it was in June 2010. The year-to-date figures are slightly
more encouraging, as they several months earlier in the year when the results were more positive. In
particular, total hardware revenue in 2011 is up slightly to Cheap FUT 18 Coins $2.16 billion, an
increase of over 2 percent from the same time in 2010. Total hardware units were
down from 10 million in 2010 to 9.5 million this year, again showing that
average hardware prices have increased. The accessory segment in 2011 is up 8.4
percent from 2011, to a total of $1.15 billion, while software is down overall
to $3.26 billion. The table
breaks out the revenue figures for ease of comparison. The NPD Group is now
clearly labeling their media releases to separate retail revenue figures from
video game content sold through other means. They are providing quarterly
estimates of those extra-retail sales, including mobile games, downloadable
content, and casual games, along with other segments, but those figures are not
included in the figures above, although we do consider those figures in fifaah a later
section. We estimate that 86-87
